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STARBOY NATHAN HITS NO. 23 in the OFFICIAL CHARTS

StarBoy Nathan and www.rightsman.com management have been using the Music2text platform since October 2010. A FREE TEXT Ringtone campaign [Text Diamonds to 60444] was included in social and all outbound PR as well as being called live from the stage.

There were no upload costs for the client or for Fans to receive Promo content via SMS, FREE Ringtones delivered via SMS opens the direct to consumer door for labels, giving industry new ways to interactively communicate, promote tracks and monetise mobile B2B music.

From October 2010 to end of March 2011 over 8000 unique fans were data captured from all mobile transactions and the info was then housed in the artists Direct2fan page. This is where management for the Artist created simple SMS marketing messages that were sent direct to StarBoy Fans.

April 2011 www.rightsman.com sent a mobile marketing Msg. to 8000 fans with a free ringtone of the upcoming new single 'Diamonds'. A second SMS marketing Msg. was sent with mobile web link http://bit.ly/itunesdiamonds buy now £0.59 directed fans to buy the single 'Diamonds' from iTunes.

Music2text even before reaching full chart reporting capability in the UK [Q2 2011] was a major player and a significant mobile media factor in helping the artist reach number 23 in the UK charts. This was part of a focused set up, live performances with JLS, The Wanted and N-Dubz, extensive fan activities and proactive Facebook and Twitter integration.

Music2text has gone way beyond proof of concept for its SMS to mobile web B2B delivery platform.

Congrats to StarBoy Nathan, www.rightsman.com  and other members of the PR team.

Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies... the individual is empowered... The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other.
Jeff Bezos [Amazon CEO/Founder]  Music2text reprint Courtesy via Richard Greenfield's blog www.btigresearch.com Courtesy via Bob Lefsetz blog http://lefsetz.com/wordpress/

The Music2Text guys (and girls!) are fantastic! They have a very personal label management approach that one can absolutely trust. They always bring new mobile marketing ideas to the table that we integrate easily into artist PR @ no extra cost to our label. Music2text are a very patient group who don't give up helping us to understand mobile & if they detect something isn't working quite as planned, they don't mess around with finding a same /next day solution! Highly Recommended service
LEIGH MONTAGUE | DIGITAL MEDIA |Cr2 RECORDS

I think the music2text service is really exciting because until now the industry has been focused on terrestrial services especially when fans have been very keen to embrace the mobile environment and this simple to use platform really bridges that gap.
Keith Harris [Chairman of Music tank, former GM of Motown UK & former Chairman of MMF UK]

From a telecommunications perspective, Music2Text's innovative service is a great music distribution tool for consumers and distributors alike. It puts pricing and marketing control right into the hands of labels and independent artists. In markets with high mobile internet penetration this convenient service can really take off with consumers.
Niclas Winblad (The Nielsen Company)

At a time of great uncertainty in the music business, Music2Text may just prove to be one of those brilliantly effective, yet simple ideas that show the way forward. I can't wait for my acts to start using this tool at their shows - the possibilities are endless. Just wish my band Eagle Seagull (PIAS Recordings) had been able to tap into something like this when they supported the B52's on their last US-tour!
Matthias Siefert (Bizarre Management)

The idea of artist and bands communicating directly with fans through their phones may seem a logical progression from fan clubs to myspace and social networking and now directly to their phones but it is the simplicity of the music2text concept that makes it unique. It means that a new band can start small and build to a larger and fuller fanbase as they progress themselves. For me this is perfect as my artists can see a return from their hard work and make it a part of their promotional activities, without having to learn anything superfluous. This is already a part of my mobile promotion campaign.
Paul Ablett (Furious Recordings/Vex Management)

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